Posted by in Uncategorized on 09 5th, 2008 | One can imagine someone for spinning, as deep and as long as, if you say, finally open their eyes, asking: “Where am I?” do not know, even if on the same continent, they have begun. If someone comes to your website a search engine or a link from another page, as it is, that for her. You can not or little context in which to understand your home page - or another page deep in your website, it landed on.
By collecting and engineering for your website, deeply confused a visitor, you can add subtle details and text messages on your site orientation, that the person arrived on the spot, at home, who knows where. You can do this without “dumbing down” your presentation in any form, the rotation of visitors to be converted.
For example, is of the opinion, sites for the Webby Awards, sometimes I’m on a homepage of the city, which appears quite proud of himself for all, it is reached But I have no idea what state or province or even the country, the city is in is easier to estimate what you can read, if you know of Kamloops in British Columbia In Canada, not in Scotland or New Zealand.
Similarly, if people are looking for a service provider and you do what you do only in a geographical area, say it directly to your home page. For example, if you place an emergency technical assistance throughout southern Vermont, say so. They have less potential customers click into confusion and less unreasonable phone or e-mail applications to be processed.
Sometimes the lack of direction refers to your profession rather than geography. For example, I was once in sight on a website on “Japanese Trade chandeliers” and found myself quite Mystified. After reading a few paragraphs, I had collected, that anything to do with investment in the stock market, but after I read the whole page, I did not know what they had to do with the Japan or candles. As much nicer, a sentence like this is not far from the Home Page: “Since its origins in 14th century Japan, this method from the trade chandeliers shaped model, the price of layers on a chart … ”
Once again, if I have a site for a company that “information protection” and “spiritual Asset Management.” Even after reading the whole site, I was not sure what kind of information or intellectual property assets of the company are protected and managed. I spoke with the head of the company, and my two assumptions are false. Indeed, the company helps companies protect trade secrets, confidential business information and intellectual property against theft or exposure. Also a demonstration specific and clearly so that you can do for the first time visitors to understand, if you offer know-how or products, are looking for.
These three components website will help you the first time information on visitors to your site: page title - the text that appears in the upper left corner of the browser, the name of the place and date-line, which usually appear as elements of agreement on each page, and the text or text on the home page or on the other side. Expressly or by the accumulation of strong evidence, make sure someone comes to your site without prior notice to what you do, the feeling is oriented in its first 20 or 30 seconds.